Volkswagen Shanghai Motor Show
Welcome to my latest project, a 3D mapping extravaganza created for Volkswagen’s press conference at the Shanghai Motor Show. This project was designed to celebrate the release of Volkswagen's new electric vehicle (EV) family, including the ID 3, ID 4, ID 4 Crozz, ID 6, and ID 6 Crozz.
The event featured a main screen complemented by two dynamic pillars, where our innovative 3D mapping techniques brought the vehicles to life. The goal was to create a visually stunning and immersive experience that highlighted the advanced technology and sleek design of Volkswagen’s latest EV models.
Each vehicle was meticulously rendered and projected onto the pillars, showcasing the cars from multiple angles and providing the audience with a comprehensive view of their features and aesthetics. This approach not only emphasized the futuristic nature of Volkswagen's EV lineup but also captivated the audience with a blend of technology and artistry.
Explore this project to see how 3D mapping can transform an automotive launch into an unforgettable visual experience. Thank you for your interest, and I hope you enjoy viewing this innovative display as much as I enjoyed creating it.
Credit
Client: Volkswagen
Agency: Uniplan (Hongkong)
Art Director: Alan Li
Motion Designer: Alan Li, Hoang Tung Vu, Sujen
Main Screen
ID 3 Scene
ID 4 & ID 4 Crozz Scene
ID 6 & ID 6 Crozz Scene
Battery Scene
